Add drop-off statistics
In the Survey Information overview, you may see that some of the answer sets are categorized as Drop-offs. With drop-off statistics, you can find out where in the survey respondents decided to stop responding and ‘drop off’. This information can be useful for ongoing or long-running surveys because it allows you to address any potential issues that are causing respondents to not complete your survey.
Adding a drop-off dash
To analyze drop-off statistics, you need to add a drop-off dash your survey. It will illustrate respondents’ journey through the questionnaire page by page.
- Click Left Menu > Manage Layout > Add to add a drop-off dash to the bottom of your report
You can drag and reposition once it’s added
Click on a + symbol between the dashes where you want to place the dash
- Add new dash window will open
- Select Metrics tab
- Select Drop-off analysis box
- Click Add
- Drop-off analysis dash will be added to the report
Every Drop-off analysis dash starts with the total number of respondents who have entered the survey by clicking on the survey link. All further calculations in the DROP-OFFS column are made based on this value.
the DROP-OFFs column is color-coded, helping you to analyze the data quicker.
This column always shows how many respondents did not proceed past the page as well as % of all entering the survey in parenthesis.
The Device used column can also be helpful when analysing drop-offs. Some question types can be harder to answer on certain devices, and that could be a contributing factor to the drop-off rate.
Good to know
- The drop-off rate for each page indicates how many respondents completed the page but did not continue beyond it. To reduce high drop-off rates, look to improve the following or linked pages. Note that these may not be consecutive if jump logic is used in the survey.
- Drop-off statistics are shown on a page level, so if you have more than one question on a page it will be hard to figure out which one is the main cause of the drop-off.
- If your survey contains background data questions, these are automatically recorded as ‘answered’ once a respondent clicks on the survey link.
- If the page is missing a title, it will be called “Unnamed page” in the survey page column of the drop-off table.
- The drop-off analysis dash is not sensitive to filters. It will always includes all respondents that answered the survey.
- The drop-off analysis dash is currently not exportable to any format except PDF.