When you send emails to your customers, you want those emails to end up in the right inbox. Not bouncing, not marked as spam, and not flagged for ”untrustworthy content”.
To avoid those issues, you need to make sure that your emails follow guidelines set by inbox providers – people like Microsoft and Google. Following their rules will make it so that email providers trust you, like your domain, and are happy to approve your emails.
Lets go over some quick examples of things you can do to improve your email sending reliability:
Send emails only to people who have given permission
Keep Your Mailing List Clean (no dead emails or duplicates)
You are required to include an Unsubscribe Option (and Honor It)
Avoid Spam-Like Content and Design
Use a Recognizable Sender Name and Subject Line
Send at a Steady Pace and Reasonable Volume (not sending 30k emails in 2 minutes)
Failure to follow these guidelines can results in poor email deliverability, and in some cases having your domain shutdown. If a domain provider like Mailgun or Postfix determines that you’re sending emails without unsubscribe links, to dead emails, or similar poor behavior, you may not be able to send ANY future emails.
We want to make it easier to send emails through the Netigate platform, but its important that we and everyone using the platform follow these best practices. Please check out the doc below if you have questions.
Read about email sending best practices in more detail
The Netigate REST API allows you to take feedback in and out of Netigate, as well as perform certain actions within the platform. When pulling feedback, we had comments that the formatting for questions was also coming over (things like bold, headers, etc). While some external systems can use this formatting, saving you time from having to add it back in manually, lots of other systems cannot use this formatting.
Therefore, we made a way for you to export data out of Netigate using Plaintext. Doing this will prevent the formatting from being fetched. Check out an example payload below: